App design and development is the process of planning, designing, building and launching a software application that runs on smartphones, tablets or web browsers. Mobile app development creates apps for iOS and Android devices that customers download from the Apple App Store or Google Play, while web app development delivers app-like tools that run in any browser without a download. Every successful app starts with strong UI/UX design, the user interface people see and the user experience they feel as they tap, swipe and navigate. A custom app gives your business a direct line to customers on the device they use most, whether that means online booking, ordering and payments, a member or client portal, loyalty rewards, push notifications or a tool that streamlines your own internal operations.
A strong app development strategy begins with defining the problem your app solves, who will use it and how it supports your business goals. From there, the app development process moves through research, wireframes and interactive prototypes, visual design, development, testing and launch. Key features we plan for include cross-platform development that serves iOS and Android from a single codebase to save time and budget, responsive design that looks sharp on every screen size, secure user accounts and payment integration, push notifications to keep customers engaged, connections to the tools you already use such as your website, CRM or booking system, and built-in analytics, usage and conversions. Before launch, we handle App Store optimization (ASO), the app-store version of SEO, so customers can find your app when they search, followed by ongoing updates and app maintenance to keep it secure and running smoothly.
At Greene Street Designs, we bring the same focus on functionality, user interface and user experience that has earned us a 5.0 Google rating and an A+ BBB rating to every app design and development project. Following our proven process of research, design, test and approval, and ongoing support, we consult with you to map out features, layouts and goals, then deliver mock-ups and a clickable prototype so you can see and feel your app before development begins. We build your app to match your branding, connect it to your website and online systems, and test every screen and payment flow before submitting it to the App Store and Google Play. After launch, we stay on as your partner for updates and new features as your business grows. Whether you are a startup with a new idea, a nonprofit engaging members or a service business serving customers in Columbia, SC and nationwide, Greene Street Designs makes custom app development simple, personal and built for results.
